Schedule

Sunday, February 28

10:00AM - 2:00PM		4A’s Registration Desk Opens -- Continental Foyer
2:00PM - 2:05PM		SAMs - Welcoming Remarks Nancy Hill, President-CEO, 4A’s -- Imperial A
2:05PM - 4:15PM		SAMs Workshop Roundtable Discussions Moderated -- Imperial A
3:00PM - 5:00PM		Mid-Sized Agency Media Directors Committee Meeting
4:15PM - 5:00PM		SAMs Workshop - Building Value Phil Palazzo, President, Palazzo Advisory & Acquisition -- Imperial A
6:00PM - 7:00PM		Welcoming Reception for Attendees of SAMs Workshop and Other Early Arrivals -- Hilton CityScape, Sponsored by Yahoo!
7:00PM - 12:00AM		Dinner on Your Own

Monday, March 1

7:00AM - 8:00AM		4A’s Registration Desk Re-Opens -- Continental Foyer
		Continental Breakfast for All Attendees -- Continental Foyer
		Continental Breakfast for SAMs Workshop Participants and Media Session Attendees -- Imperial B
8:00AM - 8:05AM		Transformation Media Session - Welcoming Remarks Nancy Hill, President-CEO, 4A’s -- Continental Ballroom
8:00AM - 8:45AM		SAMs Workshop - Applying the Science of Measurement to the Art of Marketing Ron Jacobs, President, Jacobs & Clevenger, Inc. -- Imperial A
8:05AM - 8:15AM		Transformation Media Session - “State of the Business” Marc Goldstein, CEO, North America, GroupM; Chair, Media Policy Committee -- Continental Ballroom
8:15AM - 8:45AM		Transformation Media Session - “How Social Media Has Revolutionized the Communications Landscape” Arianna Huffington, Co-Founder and Editor in Chief, The Huffington Post -- Continental Ballroom
8:45AM - 9:10AM		Transformation Media Session - “A Message From Magazine Industry Leaders” Group Announcement -- Continental Ballroom
8:45AM - 9:30AM		SAMs Workshop - Digital Services Capabilities and Structure in Small and Mid-Sized Agencies Panel Discussion -- Imperial A
9:10AM - 9:15AM		Transformation Media Session - First Transformer Presentation -- Continental Ballroom
9:15AM - 9:45AM		Transformation Media Session - "Transformation of Media Measurement” Managing Director, Jane Clarke, Coalition for Innovation of Media Measurement -- Continental Ballroom
9:30AM - 9:45AM		SAMs - Coffee Break
9:45AM - 10:00AM		Transformation Media Session - Conversation Break
9:45AM - 10:45AM		SAMs Workshop - The Sarkissian Mason Story Patrick Sarkissian, CEO, Sarkissian Mason -- Imperial A
10:00AM - 10:30AM		Transformation Media Session - “Transforming Yahoo!” Carol Bartz, Chief Executive Officer, Yahoo! -- Continental Ballroom
10:30AM - 11:00AM		Transformation Media Session - “Project Reinvention Update” Moderated Discussion -- Continental Ballroom
10:45AM - 11:30AM		SAMs Workshop - Negotiating–Matching Professional Buyers With Professional Sellers Tim Williams, President, Ignition Consulting Group -- Imperial A
11:00AM - 11:15AM		Transformation Media Session - Conversation Break
11:15AM - 11:55AM		Transformation Media Session - “It’s Still All About Data” Panel Discussion -- Continental Ballroom
11:30AM - 12:15PM		SAMs Workshop - "Intellectual Property's Role in Transforming Agency Business" Rick Kurnit, Partner, Frakfurt Kurnit Klein & Selz PC -- Imperial A
11:55AM - 12:00PM		Transformation Media Session - Second Transformer Presentation -- Continental Ballroom
12:00PM - 12:30PM		Transformation Media Session - “USA TouchPoint Research Highlights” Panel Discussion -- Continental Ballroom
12:00PM - 1:45PM		4A’s National Board of Directors Meeting -- Franciscan A
12:30PM - 2:00PM		Transformation Lounge Opens with Lunch for All Attendees -- Golden Gate Ballroom
2:00PM - 2:15PM		General Session - “Transformation of the 4A’s” Nancy Hill, President-CEO, 4A’s -- Continental Ballroom
2:15PM - 2:30PM		General Session - “Incoming Chairman’s Address” Chuck Porter, Chairman, 4A's, Crispin Porter +Bogusky, Incoming Chairman -- Continental Ballroom
2:30PM - 3:00PM		General Session - “Transforming the Marketing Enterprise” Larry Light, President-CEO, Arcature LLC -- Continental Ballroom
3:00PM - 3:05PM		Transformation Media Session - Third Transformer Presentation -- Continental Ballroom
3:05PM - 3:30PM		General Session - “How Kodak is Transforming” Jeff Hayzlett, Chief Marketing Officer and Vice President, Eastman Kodak Company -- Continental Ballroom
3:30PM - 3:45PM		General Session - Conversation Break
3:45PM - 4:15PM		General Session - “How Social Media Is Transforming Everything” Moderated Discussion -- Continental Ballroom
4:15PM - 4:40PM		General Session - “YouthQuake: Transformation of Young Consumers” Jeffrey Cole, Director, Center for the Digital Future -- Continental Ballroom
4:40PM - 4:45PM		Transformation Media Session - Fourth Transformation Presentation -- Continental Ballroom
4:45PM - 5:15PM		General Session - “Transforming Marketing” Rishad Tobaccowala, VivaKi, Member of Management Board -- Continental Ballroom
5:15PM - 7:00PM		Major Sponsor Exhibits Open -- Continental Ballroom
7:00PM - 10:00PM		Opening Night Banquet, Sponsored By Microsoft Advertising Entertainment -- Continental Ballroom

Tuesday, March 2

7:45AM - 8:45AM		4A’s Registration Desk Re-Opens -- Continental Foyer
7:45AM - 6:00PM		Major Sponsor Exhibits Open -- Transformation Lounge
8:45AM - 9:00AM		General Session - Presentation of the 4A’s Inaugural Account Management Impact Award -- Continental Ballroom
9:00AM - 9:30AM		General Session - “Transforming Media Integration for Greater Marketing Impact” Nick Brien, Mediabrands, President and CEO -- Continental Ballroom
9:30AM - 10:00AM		General Session - Title [TK] -- Continental Ballroom
10:00AM - 10:05AM		General Session - Fifth Transformation Session -- Continental Ballroom
10:05AM - 10:30AM		General Session - “The Transformation of America: Playing to Win in a Multicultural Nation” Graciela Eleta, SVP, Univision -- Continental Ballroom
10:30AM - 10:45AM		Conversation Break
10:45AM - 11:15AM		General Session - “The Transformative Power of Technology on Social Issues” Dr. Frank Rijsberman, Google.org, (Philanthropic Arm of Google Inc.), Program Director -- Continental Ballroom
11:15AM - 11:40AM		General Session - [Title TK] Joint Discussion -- Continental Ballroom
11:40AM - 11:45AM		General Session - Sixth Transformation Presentation -- Continental Ballroom
11:45AM - 12:15PM		General Session - “Navigating the Digital Canvas: Cutting-Edge Approaches to Winning in the New Medium” Darren Huston, Consumer & Online, Microsoft Corporation, Corporate Vice President -- Continental Ballroom
12:15PM - 2:00PM		Lunch -- Transformation Lounge
2:00PM - 2:25PM		General Session - “(How) Is Washington Transforming?” White House Speaker -- Continental Ballroom
2:25PM - 2:30PM		General Session - Seventh Transformer Presentation -- Continental Ballroom
2:30PM - 3:00PM		General Session - “Unilever’s Continuing Transformation” Interview -- Continental Ballroom
3:00PM - 3:15PM		Conversation Break
3:15PM - 3:45PM		General Session - “Are Tablets the Future of Media?” Chris Anderson, Wired Magazine, Editor-in-Chief -- Continental Ballroom
3:45PM - 3:50PM		General Session - Eighth Transformer Presentation -- Continental Ballroom
3:50PM - 4:45PM		General Session - “How Addressable Television Will Transform Media Planning and Buying” Panel Discussion -- Continental Ballroom
4:45PM - 6:00PM		Cocktail Hour -- Transformation Lounge
6:00PM - 12:00AM		Dinner on Your Own

Wednesday, March 3

7:00AM - 8:00AM		4A’s Registration Desk Re-Opens -- Continental Foyer
		Breakfast -- Continental Foyer
8:00AM - 8:15AM		“A Progress Report from a 4A’s Initiative” Joint Discussion -- Continental Ballroom
8:15AM - 8:30AM		General Session - Ad Council Transformation Joint Discussion -- Continental Ballroom
8:30AM - 9:00AM		General Session - "Transforming the Financial Markets" Andrew Ross Sorkin, Reporter and Columnist, The New York Times -- Continental Ballroom
9:00AM - 9:30AM		General Session - “How New ‘Cloud’ Technology Can Transform the Agency Enterprise” Greg Smith, Chief Information Officer, McCann WorldGroup -- Continental Ballroom
9:30AM - 9:45AM		Conversation Break
9:45AM - 10:30AM		General Session - “Transforming Agency Partnerships” Joint Discussion -- Continental Ballroom
10:30AM - 11:00AM		General Session - “Transformative Research on Integrated Media” Artie Bulgrin, SVP, ESPN -- Continental Ballroom
11:00AM - 11:30AM		Conference Wrap Up & Conclusion -- Continental Ballroom