Panel Discussion
March 1 11:15AM
The effectiveness of advertising and media is only as good as its intended targets. Listen to expert perspectives on the importance of newly emerging data that will transform how you buy your ideal target audience.
Moderator: Geoff Ramsey, Co-Founder and CEO, eMarketer
Panel: Bruce Biegel, Managing Director, Winterberry Group LLC
Adam Gerber, Chief Marketing Officer, Quantcast
Scott Hagedorn, CEO, PHD USA
Bryan Wiener, CEO, 360i
David Smith, CEO, Mediasmith Inc.
March 2 3:50PM
The future of addressable television has arrived. Learn how this ready-for-prime-time technology will transform the media planning and buying process, and whether it will answer John Wanamaker’s famous question.
Moderator: Moderator: Jack Feuer, Editorial Director, UCLA
Panel:
Matthew Emans, Vice President of Product Management, Navic, a Microsoft Company
Tara Walpert Levy, President, Visible World
Michael Kubin, Executive Vice President, INVIDI Technologies Corporation
Tracy Scheppach, Senior Vice President, Innovations Director, SMGX
Bill Harvey, Vice Chairman, Global Research Director, TRA Inc.
March 1 8:45AM
Most agencies have been frantically evolving digital capabilities but there seems to be little consensus on the optimal “go-to-market” digital servicing structures. The panel will discuss the different servicing models that their organizations are using to address the execution of digital services, including Web site development, display advertising, search, social media and mobile.
Moderator: Sharon Napier, President-CEO, Partners + Napier
Panelists: Rick Gardinier, Chief Digital Officer, Brunner
Lori Graf, President-CEO, Powers Agency
Bob Johnson, Associate Director, Digital Strategy, J. Stokes & Associates, Inc.
Pamela Sandler, Digital Experience Director, Bernstein-Rein
March 1 12:00PM
TouchPoints multimedia measurement: more key input for context planning. The IPA has been reporting on TouchPoints in the UK for years, and now Mr. Spaeth and Mr. Moult will share highlights from Media Behavior Institute’s “USA TouchPoints” study.
Panelists:
Jim Spaeth, Founding Partner and Chief Strategic and Financial Officer, Media Behavior Institute
Bill Moult, Founding Partner and CEO, Media Behavior Institute
