Most agencies have been frantically evolving digital capabilities but there seems to be little consensus on the optimal “go-to-market” digital servicing structures. The panel will discuss the different servicing models that their organizations are using to address the execution of digital services, including Web site development, display advertising, search, social media and mobile.

Moderator: Sharon Napier, President-CEO, Partners + Napier

Panelists: Rick Gardinier, Chief Digital Officer, Brunner
Lori Graf, President-CEO, Powers Agency
Bob Johnson, Associate Director, Digital Strategy, J. Stokes & Associates, Inc.
Pamela Sandler, Digital Experience Director, Bernstein-Rein